Let’s make something worth following

I’ve spent over 10 years as a Creative Director, Copywriter, and Content Strategist learning how brands earn attention. Then I applied that thinking to my own content and grew my audience from 2K to 60K in three months. Now I bring both sides of that experience together to help brands, founders, and creators make content that’s strategic, engaging, and uniquely you.

01 — Content Audit

I’ve spent the last decade coming up with ideas for brands and figuring out how to make them worth paying attention to. More recently, I’ve done the same with my own content, growing an audience from 2K to 60K in three months.

Now I’ll bring that same thinking to your content. I’ll look at the ideas, the execution, what’s working, what isn’t, and what I think you could be doing differently.

Basically, I’ll tell you what I’d do if this were my account.

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  • A personalized 3–5 page PDF with specific feedback, ideas, and recommendations you can actually use, including:

    • WHAT’S WORKING AND WHY
      What’s already connecting, what feels distinctive, and what I think is worth leaning into or repeating.

    • WHAT I’D CHANGE
      Where I think your content could be clearer, stronger, or more interesting, from positioning and hooks to formats, visuals, packaging, and execution.

    • 5 – 10 RECOMMENDATIONS
      5 to 10 clear, specific things I’d try next based on what I see in your content and what you share with me. This could include new series ideas, formats to explore, ways to strengthen your hooks, changes to your profile or visual approach, ideas worth building on, or new directions I think are worth testing.

    • A NOTE FROM ME
      A personal voice memo walking you through what stood out and the recommendations I most want you to hear.

  • This is for creators, founders, and brands already making content who want an experienced outside perspective on how to make it better.

    Maybe you’re struggling with what to make or how to hook the ideas you already have. Maybe your content feels scattered or repetitive. Maybe you’re posting consistently but not seeing the growth you want. Maybe something is working, but it doesn’t actually feel like you. Or maybe you keep looking at your own page thinking, “I know this could be better, but I don’t know what I’d change.”

  • One platform
    Instagram or TikTok

    Turnaround
    Within 3 business days

    Format
    Personalized 3–5 page audit + voice memo

    Investment
    $333

    Before I get started, you’ll fill out a short intake about your content, goals, what feels like it’s working, what doesn’t, and anything you specifically want my eyes on. This is a one-time audit and does not include ongoing feedback or revisions.

02 — Strategy Session

Got something you want an experienced creative brain on? Bring it to me.

For an hour, you’ve got a Creative Director, Copywriter, and Content Strategist focused entirely on whatever you’re trying to make, launch, change, or figure out.

Send me what you’re working through ahead of time and I’ll come to the call having already thought about it, with questions, ideas, and places I think we could take it.

Then we’ll use the hour however it’s most useful to you. We can dig deep on one thing, bounce between five, brainstorm from scratch, build on the ideas I’ve already brought, or work through whatever comes up along the way.

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    • 60-MINUTE WORKING SESSION
      One hour of dedicated creative and strategic thinking, focused entirely on whatever you want to work through.

    • PREP BEFORE WE MEET
      You’ll fill me in on what you want to work through and send me anything you want me to look at. I’ll review it beforehand and start thinking, so I’m coming into the call with context and ideas already brewing.

    • MY BRAIN, IN REAL TIME
      Once we’re together, we can brainstorm, pressure-test, build, edit, problem-solve, or jump between questions. I’ll bring ideas, ask questions, tell you what I think, and help you figure out where to take things next.

    • RECORDING + RECAP
      You’ll get the recording afterward, plus a simple recap of the ideas, decisions, and next steps from our session.

  • This is for anyone who has something they’re trying to make, grow, launch, or figure out and wants an experienced creative brain on it.

    Bring me one big thing you want to dig into, or a whole list of smaller things and we’ll get through as many as we can in the hour.

    A few examples of questions we could dig into:

    • What could my content pillars or recurring series be?

    • I want to start a podcast/newsletter/series. Can you help me find the concept that actually feels like me?

    • What do I want to be known for, and how do I build around that?

    • My content is performing, but it doesn’t really feel like me. How do I change direction without throwing away what’s working?

    • I have the beginnings of an idea, but it’s not there yet. Can we make it better?

    • I’m working on a launch. Can we brainstorm the concept, angle, or creative direction?

    • I have five directions I could take this. Which ones have the most creative potential, and how would you push them further?

    • Can I just show you what I’m working on and get your take?

    And this is by no means the full list. If it needs ideas, strategy, or creative thinking, it’s on the table.

  • FORMAT
    60-minute 1:1 video call

    BEFORE WE MEET
    You’ll fill out a short intake and send me anything you want me to look at beforehand. I’ll review everything and do some thinking of my own so I’m coming into the call with context, questions, and ideas.

    AFTERWARD
    Recording + written recap of the ideas we discussed, where we landed, and your next steps.

    INVESTMENT
    $444

    We can cover a lot in an hour, but this is a working session, not a done-for-you deliverable. Bring one big thing or a whole list and we’ll prioritize what feels most useful once we’re together.

03 — Content Strategy

Your content should have a clear thread, even when you’re talking about a bunch of different things.

I’ll help you figure out what that thread is. We’ll look at what you want to be known for through your content, who you want to reach, what’s already resonating, and everything you want to have room to talk about, then turn it into a simple strategy you can actually create from.

We’ll establish your North Star, define the 3–5 pillars your content lives within, and give you a framework for knowing what fits, what doesn’t, and where a new idea belongs.

Walk away knowing exactly what your content world is, without boxing yourself into one thing.

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    • YOUR CONTENT BLUEPRINT

      A simple 2–4 page PDF that gives you a clear framework for what you’re building, including:

      • Your Content North Star, the overarching idea that connects everything you create

      • 3–5 Content Pillars, with a clear definition of each and examples of the topics and ideas that belong within them

      • A simple Content Filter you can use to decide whether a new idea makes sense for you

    • MY NOTION CONTENT SYSTEM

      You’ll also get a copy of the Notion system I use to organize and develop my own content, customized with your new strategy so you can start using it right away.

  • This is for you if you’re making content without a clear framework for what you’re building.

    Maybe you’re posting consistently but don’t really know what your page is becoming. Your ideas don’t feel connected. Your personal brand still feels fuzzy. Or you’ve found something that works, but it doesn’t leave room for everything else you want to talk about.

    We’ll figure out what you want to be known for, find the thread that connects it all, and build a few clear pillars around it so you can move forward knowing what belongs on your page and what you’re building toward.

  • WHAT THIS IS

    This is the high-level strategy you need to understand what you’re building with your content and what you should be creating within it. We’ll define who you are, who you’re speaking to, what you want to be known for, your North Star, and the 3–5 pillars that make up your content world, with examples of what falls within each.

    WHAT THIS IS NOT

    This isn’t a giant brand strategy deck filled with things you’ll never look at again. We’re not doing competitive analysis, market research, customer interviews, brand architecture, or a full messaging system. We’re focusing on the strategy you’ll actually come back to every week to decide what to create.

    PROCESS

    We’ll start with a detailed intake and a 60-minute kickoff call so I can understand you or your brand, what you’re creating now, what you want to be known for, what’s working, what isn’t, and where you want your content to go. From there, I’ll go away and build your strategy.

    DELIVERABLE

    A 2–4 page custom Content Blueprint delivered as a PDF, plus a customized copy of my Notion content system.

    HANDOFF

    We’ll have a 60-minute call where I’ll walk you through your strategy, explain my thinking, and show you how to use it moving forward.

    TIMELINE

    Delivered within 2 weeks of our kickoff call.

    INVESTMENT

    $2,222

    This engagement builds the foundation for your content. It does not include finished content concepts, scripts, captions, or a done-for-you content calendar. If you want me to take your strategy and come up with the actual ideas, check out the Concepting Sprint.

04 — Concepting Sprint

Give your content a creative director.

The Concepting Sprint is dedicated time for me to think about what you could be making and come back with original ideas built around your brand, goals, and strategy.

Use it to generate a fresh batch of ideas, develop concepts around a launch or business priority, create new recurring series, or simply get out of the creative rut of making the same things over and over again.

I’ll handle the concepting. You or your team can take it from there.

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  • Every Concepting Sprint is scoped based on how many ideas you need and how far you want me to take them.

    • ORIGINAL CONTENT CONCEPTS

      Fresh ideas built around your strategy, goals, and current priorities. Each concept will include the core idea, angle, recommended format, and enough direction for you or your team to understand how it could come to life.

    • THE LEVEL OF DEVELOPMENT YOU NEED

      I can keep the ideas high-level for your team to develop, or take them further with hooks, structure, messaging, copy, scripts, recurring series mechanics, or more detailed creative direction.

    • A READY-TO-HAND-OFF DELIVERABLE

      Everything will be packaged clearly so you can hand it directly to whoever is making the work and let them run with it.

  • This is for anyone who can make the content, but needs help figuring out what to make.

    You might have a social team ready to execute, a creator or editor waiting for direction, or you might be making everything yourself. Either way, you need someone focused on the creative thinking before production begins.

    The sprint can be used to fill your pipeline with fresh ideas, develop creative around a launch or campaign, create recurring series, solve for a specific business priority, or give your content a creative reset when everything is starting to feel the same.

  • STRATEGY

    You’ll need a clear content strategy in place before we begin. It doesn’t have to be one I created, but I need enough of a foundation to understand who you are, who you’re speaking to, what you want to be known for, and the content pillars I’m creating within. If you don’t have that yet, start with my Content Strategy package.

    PROCESS

    We’ll start with a kickoff call so I can understand what you need your content to accomplish, what’s coming up, what your priorities are, and anything else that should inform the creative. From there, I’ll go away and start concepting.

    SCOPE

    Every sprint is different. You might need a larger batch of high-level ideas or a smaller number of concepts developed in much more detail. We’ll decide what makes the most sense for what you’re trying to accomplish and scope the project from there.

    HANDOFF

    I’ll package everything into a creative deck that gives you or your team what you need to bring the ideas to life. Depending on the sprint, that might include concept write-ups, hooks, scripts or copy, execution notes, visual and creative references, and examples to show you what I have in mind.

    We’ll finish with a 60-minute call where I’ll walk you through the ideas, explain my thinking, and answer any questions before you take it from there.

    TIMELINE

    Typically 1–2 weeks from our kickoff call, depending on scope.

    INVESTMENT

    Starting at $2500 depending on scope.

    Every sprint is scoped based on how many concepts you need and how far you want me to develop them.

    Looking for something lighter? Book a Strategy Session and we can spend the hour brainstorming together instead. I’ll come prepared, and we’ll get through as much as we can in our time together.