Experience
Experience
Education
Clients
Skills
2016-present
BLYTHE GREEN STUDIO | Founder + Designer
I run an e-commerce business selling typefaces, prints, and more. I've played the role of type designer, writer, illustrator, strategist, graphic designer, UX designer, social media manager, content creator, accountant (lol), web developer, lead generator, customer service agent, administrative assistant and CRM manager. I have personal experience establishing and branding a company from the ground up.
2020-2021
FLEX | Senior Copywriter
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Contributed scripts and content ideation for paid and organic social videos
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Crafted and implemented a tone and voice guide that raised the standards for the company's external communications
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Regularly contributed 1,000- to 3,000-word articles to the blog, tackling subjects like periods, sex, and everything in between
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Completely reconstructed outdated email sequences with fresh content and copy that increased click-through rates by 1-3%
Spring 2019
FCB JOHANNESBURG | Copywriter
In a 6-week stint, I jumped immediately onto projects within an entirely different cultural context and strategically executed scripts, brand launches, and 360 campaigns with poise.
2017-2020
FCB CHICAGO | Copywriter
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Ideated countless PR stunts, film, and social concepts, and 360-campaigns that helped brands break through the noise
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Contributed strategic and creative ideas that helped win 5 new business pitches
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Was a member of the core creative team for Boeing during one of the most tumultuous times for the brand
2016-2017
CHICAGO PORTFOLIO SCHOOL | Copywriter
In essence, I worked on two new business pitches every single week, effectively producing an entire portfolio of real ideas and content for real brands while learning from real creative leaders in the industry.
Archer Roose, Boeing, Bud Light, Canon, Chegg, Flex, Getty, GE, Glad, HomeGoods, Marshalls, Michelob Ultra, Pine-Sol, Richards Rainwater, RXBAR, Softdisc, The Roof Crop, T.J.Maxx, Toyota, Valspar
Creative
Branding
Copywriting
Creative Direction
Creative Ideation
Creative Strategy
Digital Technology
Experiential Activations
Graphic Design
Integrated Marketing
Video
Social (Paid/Organic)
TV and Film
Software
Adobe Creative Suite (Photoshop, Illustrator, Indesign)
Asana
Figma
Glyphs App
Google Suite
Quickbooks Online
Shopify
Trello
2021-2022
EDELMAN | Associate Creative Director (Copy)
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Developed headline-earning ideas that increase engagement and awareness
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Saw projects through from conception and ideation to client reviews, scriptwriting, and production
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Delivered on-set creative direction and last-minute script edits
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Provided copywriting & strategic ideation for video content, brand activations, stunts, rebrands, website/app builds, packaging, etc.
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Oversaw junior and mid-level creatives ensuring the brand vision and goals are front of mind
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Worked alongside clients to establish a brand narrative and ensure consistency when implementing the revised tone across platforms
2021-present
FREELANCE ACD COPYWRITER
I am a freelance ACD/Copywriter available for projects big and small.
Areas of expertise:
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Seeing creative campaigns through from beginning to end (ie: original 360 content ideation, revisions, presenting to the client and addressing feedback, production, creative direction, scriptwriting, creative oversight, etc.)
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Developing and overseeing website strategy and copy for brands of all sizes
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Concept-driven storytelling
2011-2015
WASHINGTON STATE | BA Marketing + Fine Arts
My fav class was the Psychology of Business, followed closely by acrylic painting and drawing bc duh.