BLYTHE GREEN STUDIO | Founder + Designer
I run an e-commerce business selling typefaces, prints, and more. I've played the role of type designer, writer, illustrator, strategist, graphic designer, UX designer, social media manager, content creator, accountant (lol), web developer, lead generator, customer service agent, administrative assistant and CRM manager. I have personal experience establishing and branding a company from the ground up.
FREELANCE ACD WRITER
Develop headline-earning ideas at both agencies and in-house brands
Provide copywriting and strategic ideation for video content, brand activations, stunts, brand refreshes, website/app builds, packaging, and more
Gracefully oversee junior and mid-level creatives ensuring the brand vision and goals are front of mind
Work alongside clients to establish a brand narrative and ensure consistency when implementing the revised tone across all platforms
Provide mentorship and guidance to young creatives breaking out into the business
FLEX | Lead Copywriter
Contributed scripts and content ideation for paid and organic social videos
Crafted and implemented a tone and voice guide that raised the standards for the company's external communications
Regularly contributed 1,000- to 3,000-word articles to the blog, tackling subjects like periods, sex, and everything in between
Completely reconstructed outdated email sequences with fresh content and copy that increased click-through rates by 1-3%
FCB JOHANNESBURG | Copywriter
In a 6-week stint, I jumped immediately onto projects within an entirely different cultural context and strategically executed scripts, brand launches, and 360 campaigns with poise.
FCB CHICAGO | Copywriter
Ideated countless PR stunts, film, and social concepts, and 360-campaigns that helped brands break through the noise
Contributed strategic and creative ideas that helped win 5 new business pitches
Was a member of the core creative team for Boeing during one of the most tumultuous times for the brand
CHICAGO PORTFOLIO SCHOOL | Copywriter
In essence, I worked on two new business pitches every single week, effectively producing an entire portfolio of real ideas and content for real brands while learning from real creative leaders in the industry.
WASHINGTON STATE | BA Marketing + Fine Arts
My fav class was the Psychology of Business, followed closely by acrylic painting and drawing bc duh.
TV and Film
Adobe Creative Suite (Photoshop, Illustrator, Indesign)