Recent Work
Find Your Maxx | T.J.Maxx
CONTEST, PR STUNT, MENTORSHIP PROGRAM
Ideation, creative direction, copywriting, content creation, production
T.J.Maxx is on a mission to help women embrace their most authentic selves (AKA their Maxx selves) so we partnered with Emmy-nominated actress Yvonne Orji to offer one woman the mentorship of a lifetime and $50,000 as she goes on a mission to Find Her Maxx.
As seen in: USWeekly, People.com, Byrdie.com, and more.
Winner announcement coming soon!
Redefining Menstruation | FLEX
ACTIVATION
Ideation, copywriting, content creation
Google thinks only women menstruate. Flex begs to differ. After stumbling upon this definition, we contacted Google urging them to acknowledge the impact of their words and make changes to be inclusive of all people who get a period.
As seen in: Shape Magazine
Unexpected Allies | FLEX
VIDEO
Ideation, copywriting
Flex is on a mission to end period stigma around the world. The first step? Making heroes out of the people least likely to speak openly about periods and vaginas.
Gift Better with Loni Love | HOMEGOODS
VIDEO, SOCIAL, LANDING PAGE
Ideation, copywriting, content creation
How to get shoppers to head to HomeGoods for their holiday gifting? Have comedian Loni Love give them personalized recommendations for the hardest person on their shopping list.
As seen in:
E! News
Tone and Voice Rebrand | FLEX
BRAND GUIDELINES, WEBSITE, SOCIAL, VIDEO
Ideation, copywriting, content creation, strategist
With an outdated design and inconsistent tone and voice, we decided to relaunch Flex with an entirely fresh look and feel.
Snowball Fight Against Hunger | T.J.Maxx
TIKTOK BRANDED EFFECT
Ideation, copywriting, content creation
Last holiday season, T.J.Maxx, Marshalls and HomeGoods were looking for a way to give everyone a burst of joy while giving back to those in need. Thus, the Snowball Fight Against Hunger—a branded effect on TikTok that allowed users to enter a virtual snowball fight with each other—was born. We partnered with Grammy Award-winning artist and actress, Brandy, to throw the first snowball in a literal fight against huger on TikTok.
As seen in:
Mashed
Tampons in Space | FLEX
SOCIAL VIDEO
Copywriting, content creation, production
One time NASA sent a woman to space with 100 tampons...for a week. Luckily, the period game has changed since then, and we're here to show you how.