Recent Work

Redefining Menstruation | FLEX

ACTIVATION

Ideation, copywriting, content creation

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Google thinks only women menstruate. Flex begs to differ. After stumbling upon this definition, we contacted Google urging them to acknowledge the impact of their words and make changes to be inclusive of all people who get a period. 

As seen in: Shape Magazine

Unexpected Allies | FLEX

VIDEO

Ideation, copywriting

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Flex is on a mission to end period stigma around the world. The first step? Making heroes out of the people least likely to speak openly about periods and vaginas.

Gift Better with Loni Love | HOMEGOODS

VIDEO, SOCIAL, LANDING PAGE

Ideation, copywriting, content creation

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How to get shoppers to head to HomeGoods for their holiday gifting? Have comedian Loni Love give them personalized recommendations for the hardest person on their shopping list.

As seen in:
E! News

People
HouseBeautiful

Tone and Voice Rebrand | FLEX

BRAND GUIDELINES, WEBSITE, SOCIAL, VIDEO

Ideation, copywriting, content creation, strategist

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With an outdated design and inconsistent tone and voice, we decided to relaunch Flex with an entirely fresh look and feel.

Snowball Fight Against Hunger | T.J.Maxx

TIKTOK BRANDED EFFECT

Ideation, copywriting, content creation

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Last holiday season, T.J.Maxx, Marshalls and HomeGoods were looking for a way to give everyone a burst of joy while giving back to those in need. Thus, the Snowball Fight Against Hunger—a branded effect on TikTok that allowed users to enter a virtual snowball fight with each other—was born. We partnered with Grammy Award-winning artist and actress, Brandy, to throw the first snowball in a literal fight against huger on TikTok. 

As seen in:
Mashed

Blavity

Tampons in Space | FLEX

SOCIAL VIDEO

Copywriting, content creation, production

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One time NASA sent a woman to space with 100 tampons...for a week. Luckily, the period game has changed since then, and we're here to show you how.