BrightStar Care | Knowing Care

Ask an aging parent how they’re doing and you’ll probably hear “fine.” Knowing Care is a campaign for BrightStar Care built around everything that “fine” leaves out, and the nurses trained to see it. It’s a quieter, more human look at what home care actually feels like.

Creative Direction

Scriptwriting

Video

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Northwestern Mutual | Concept & Scriptwriting

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Laura Mercier | Campaign Concepting