When Jinx needed ways to make ingredient transparency impossible to ignore, I developed experiential activation concepts built around their "Build a Better Bowl" platform. Each idea was designed to stop people in their tracks, drive trial, and earn coverage without relying on paid media to do it.

A food truck that put Jinx ingredients side by side against competitor fillers. A golden service bell at dog-nose height that summoned a tuxedoed server with a gourmet meal. An interactive billboard that detected approaching dogs and dispensed samples in real time. None of these ran, but they show how I think when a brief asks for something bigger than a social post.