Find Your Maxx
T.J.Maxx is on a mission to help women embrace their most authentic selves (their Maxx selves) so we partnered with Emmy-nominated actress Yvonne Orji to offer one woman the mentorship of a lifetime and $50,000 as she goes on a mission to Find Her Maxx.
Press: People.com, Byrdie.com, BLAC, NYLON, GROWN
Client
T.J.Maxx
Year
2022
Activation ideation
Content and campaigns
Naming
Social Media
Web copy
Creative direction
Campaign messaging
Scriptwriting