T.J.Maxx | Find Your Maxx
To inspire women to embrace their most authentic selves, their Maxx selves, I helped concept and launch a national campaign with Emmy-nominated actress Yvonne Orji. The program awarded one woman $50,000 and mentorship to chase her dreams, sparking a movement that celebrated women putting themselves first unapologetically.
The campaign expanded into a full digital ecosystem featuring influencer storytelling, a social-first content series, and interactive “Find Your Maxx” workshops on Instagram and TikTok Live. In partnership with Dress for Success, the initiative reached thousands and became part of T.J.Maxx’s ongoing Maxx You Project, empowering women everywhere to live their most confident, unapologetic lives.
Press: People.com, BLAC, NYLON
Earned Media
Influencer
Social (Organic & Paid)
Video
Workshop Series & Influencer Partnerships
To expand the campaign’s reach, we partnered with five creators to host virtual “Find Your Maxx” workshops on Instagram and TikTok, each shaped by their own stories and areas of expertise. Kicked off by campaign hero Yvonne Orji, the series turned inspiration into real conversations and activities around mindset, confidence, and self-growth.
Workshops hosted by @yvonneorji, @claraandherself, @aijamayrock, @ajadang, and @dressforsuccess.
